ARO

MANIFEST

Model. Something or someone who serves as a source of inspiration to artists or to be imitated. Behavioral norm or rule. Example.
Our models have changed. It is time for us to change too.
We are a modeling agency that has reconfigured itself to embrace identities and purposes. We represent artists, performers, creators, talents, pluralist people.
We have decided to go beyond the hanger in fashion.
Now we are also content.
We are the connection between who does and who wants to do.
A network that creates and solves fashion projects regardless of their formats.
We have got tired of what comes from top to bottom. We want to close the cycle.
No more pyramid shape.

Nice to meet you, ARO.

HISTORY

In 2013, Claudio Mignoni, a designer from Rio Grande do Sul, created Fun Models Management to be a modeling agency that would enhance career development work. The agency focused on large national and international projection, but with a personal touch on development and a thorough look at each profile. Located in Porto Alegre and yet aligned with the main trends in the world market, Fun soon earned recognition from major players in the industry, standing out in works with Marc Jacobs, Jean Paul Gaultier, Chanel and other maisons, in addition to major global fashion publications, such as Vogue, Elle, Marie Claire, and Harper’s Bazaar.

After years of working in the modeling market, 2018 was the year to take this experience even further. The agency underwent a repositioning of identity and business in the market, thus, becoming ARO. Casting continues even more stimulated by the diversity of profiles, but now the team expands to embrace fashion projects from end to end as well. Thus, ARO implements a new work system, bringing together career monitoring and the design of fashion projects, as well as specialized consulting. The agency’s creative sector is now operating strategically, researching on design and trends to focus on complete results for each project executed.

In 2019, the changes take shape. This year, ARO is opening a branch in Florianópolis to better serve the state of Santa Catarina, region with booming fashion market. This is also the moment of expansion of the AROKids department, boosting the work with children’s casting. The creative sector is AROLab, a special projects laboratory focused on the fashion and beauty sector which is based on the strategic design methodology. It now acts as a consultancy and as a hub for professionals and authorial content.

HISTORY

Claudio Mignoni

Designer graduated by Unisinos with specialization in Strategic Design, he is the creator and director of ARO-MM. With extensive experience in national and international booking, he has designed models for the world’s leading fashion weeks and magazines. As a speaker, he has given talks to hundreds of people in several events. Ariano convinced, he is super energetic and dynamic and he is always excited about news, whether visiting other cultures or generating new projects no matter where it is needed. He is passionate about discovering and honing new talents and connecting all kind of people. He also acts as a consultant for artistic and fashion companies. In his spare time, he specializes in Björk and amateur yogi.

Paola Pasquale

Journalist at PUCRS with a specialization in fashion and a degree in digital marketing, she is passionate about underground culture, fun bizarre facts and classic and contemporary artistic manifestations, such as a good Libra. She has worked with content production, project management, production of fashion editorials and events, as well as press relations, media management and trend research. As a reporter the list of interviewees is long, among them, Alexandre Herchcovitch, Daniela Falcão, Glória Coelho, Mônica Salgado and Jum Nakao. In partnership with different fashion professionals from the south of Brazil, she has participated producing dozens of editorials for online and offline publications. At the same time, in communication management projects, she worked directly with Brazilian fashion industry and retail giants. Today she does a bit of it all and more, focusing on creative direction and the production of beautiful internet texts, as well as military for animal and feminist causes.

Stella Michalski

Undergraduate in Fashion Design by Unisinos and specialist in Image Manipulation by SENAC, she has years of experience as a national booker at ARO-MM and she has developed and accompanied a lot of new faces. In addition to her work at the agency, she gives workshops on the fashion market and fosters diversity of profiles and plurality in fashion. A multifaceted artist, she has worked for three years at the Ateliê Hirtz Train of Plastic Arts and develops private studies in sound and electronic music. Believes in music as an organizing principle and therefore she keeps constant update in Sound Design. Still it is in photography that she finds her maximum expression, having specialized in photographic direction of models, as well as several classes at the Escola Fluxo of Photography. She has photographed several editorials in partnership with professionals of different aesthetics. Intense Scorpio, she enthusiastically embraces all projects that she believes and she always brings to each of them her transgressive and disruptive view.

DAIANA LÜDKE

ARO-MM national booker, Dai holds a degree in Public Relations from Feevale. And it couldn’t be any different: she loves to communicate with people. Quality that she developed even more for over 15 years as a model. And she liked the job so much that she became a booker! Active in the market for the last 7 years, she has been through the main agencies of the south of the country. Passionate about photography, art, music and fashion, she mixes all areas and uses as a reference in her work. Outside Brazil, she has even developed scenarios for fashion weeks such as Berlin FW. No wonder, always seeks new experiences to continue growing personally and professionally.